ACTIVATION
A collaboration with music festivals outside of Virginia, such as Bonnaroo, will allow for wider audience awareness. Setting up a fun karaoke stage within the festival will allow an opportunity for music lovers to perform their favorite songs and listen to music, just for music. Because famous artists don’t need all the shine.
VIDEO
A promotional video that would be featured on the Virginia is for Music Lovers' webpage and other social media sites.
INSTAGRAM
An Instagram campaign allowing local Virginia artists to shine and share how music affects their lives is the perfect way to introduce new artists while also promoting the music scene in VA.
MERCH
Product extension would include T-Shirts that would promote the Virginia Is For Music Lovers’ brand. It will also be an opportunity to collaborate with Virginia artists on tour.
Adobe Illustrator, Photoshop, Premiere pro
Art Direction and Design: Hilda Hosseini
Copy: Shannon Nelson
Strategy: Harmony Lowery
Video: Hilda Hosseini (Shot and Edit) and Shannon Nelson (Edit)