This won a Silver Local Addy (March 2020).
Below are mockups of how giant OOH ads for Plackers would look like. Giant statue-like models of food block windows, walkways, and play-areas. Each food mockup is accompanied by a sign explaining the strange installation. Each sign corresponds with a specific Plackers product fitting the area the installation exists in. For example, the Orthopick Flossers for braces has a giant broccoli stuck in a metal fence.
Dental Flossers sign for apple installation.
Orthopick Flossers sign for Broccoli installation.
Kids Dental Flossers sign for Popcorn Installations.
OOH bus ad for Plackers on-the-go flossers.
Adobe Photoshop and Illustrator.
Art Direction and Design: Hilda Hosseini
Copy: Sean Flanagan